For Yahoo, Question Is: Who's Yang's Yin?

The next Yahoo CEO will have to take the Web portal in a new direction to sate Wall Street
By Jim O'Neill,  Newser User
Posted Nov 19, 2008 9:52 AM CST
Yahoo CEO Jerry Yang introduces Apt, a much-anticipated upgrade to its online advertising system, at a news conference Wednesday, Sept. 24, 2008 in New York.   (AP Photo/Mark Lennihan)
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(Newser) – Yahoo’s successor to CEO Jerry Yang could come from outside the Internet industry, as long as he has a strong operations background and the decisiveness to break the company’s culture of indecision, reports the Wall Street Journal. But even before hiring a CEO, the company needs to decide whether it wants to remain independent or go with a partner, reports the New York Times.

If they want to sell the search biz to Microsoft, they'll need a chief exec adept at deal-making and able to run the online media properties left behind. If not, someone with a strong tech background who can stabilize the company. On the short list to follow Yang’s 18-month tenure as CEO:

  • Peter Chernin, News Corp. president
  • Tim Armstrong, a Google VP
  • Jonathan Miller, AOL ex-CEO
  • John Chapple, a Yahoo boardmember and ex-CEO at Nextel
  • Marc Andreessen, co-founder of Netscape
  • Jeff Jordan, one-time eBay exec
  • Susan Decker, Yahoo’s president