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GM Ends Woods Endorsement Deal

Golfer has been Buick pitchman for 9 years

By Nick McMaster, Newser Staff

Posted Nov 24, 2008 1:43 PM CST

(Newser) – General Motors is ending Tiger Woods' endorsement deal in an attempt to cut costs, the Detroit News reports today. Woods has been the celebrity face of GM’s Buick brand for 9 years, but his contract will expire Dec. 31. The golfer, whose wife is expecting their second child, says ending the deal will allow for more personal time with his family.

[Images (3)]

[Videos (2)]

In this Nov. 19, 2006 fiile photo, Ireland's Padraig Harrington, right, wearing the winner's jacket exchanges a smile with Tiger Woods during the award ceremony in the Dunlop Phoenix golf tournament at... (AP Photo/Shizuo Kambayashi, File)

In this Aug. 21, 2008 file photo, General Motors Chairman and Chief Executive Officer Rick Wagoner greets employees of the GM Lordstown Assembly Plant in Lordstown, Ohio. (AP Photo/Ron Schwane, File)

Golfer Tiger Woods has been a pitchman for General Motors' Buick line for 9 years. (AP Photo)

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One of Tiger Woods' pitches for Buick. (BuickBuzz)

Woods in one of his appearances for Buick. (macrosunshine)

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GM Ends Woods Endorsement Deal