GM Ends Woods Endorsement Deal

Golfer has been Buick pitchman for 9 years
By Nick McMaster,  Newser Staff
Posted Nov 24, 2008 1:43 PM CST

(Newser) – General Motors is ending Tiger Woods' endorsement deal in an attempt to cut costs, the Detroit News reports today. Woods has been the celebrity face of GM’s Buick brand for 9 years, but his contract will expire Dec. 31. The golfer, whose wife is expecting their second child, says ending the deal will allow for more personal time with his family.