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Ford Unveils Plan, Seeks $9B

Promises to be profitable by 2011

By Kevin Spak,  Newser Staff

Posted Dec 2, 2008 11:08 AM CST

(Newser) – Ford unveiled a new plan to restructure its operations today and predicted a return to profitability—or at least break-even—by 2011, the Wall Street Journal reports. The plan calls for aggressive cost cutting and an increased focus on fuel efficiency. One of the costs on the chopping block? CEO Alan Mulally’s salary, which would fall to $1 per year if the company gets the $9 billion government loan it’s asking for.

Ford doesn’t foresee a liquidity crisis, but wants the government credit line as a “safeguard” against worsening conditions. “We want to come blasting out as a global, green, high-tech company ,” said Chairman William Ford Jr, adding that the recovery plan “isn’t just about slashing and burning, but about building for the future.” Some slashing may be necessary—the company will, for example, explore selling its Volvo brand.

Unsold 2009 Ranger pickup trucks sit at a Ford dealership in Frederick, Dacono, Colo., Thursday, Nov. 27, 2008.
Unsold 2009 Ranger pickup trucks sit at a Ford dealership in Frederick, Dacono, Colo., Thursday, Nov. 27, 2008.   (AP Photo/David Zalubowski)
A consumer walks through a cutaway 2008 Ford Taurus crash car displayed at the Los Angeles Auto Show in Los Angeles on Friday, Nov. 21, 2008.
A consumer walks through a cutaway 2008 Ford Taurus crash car displayed at the Los Angeles Auto Show in Los Angeles on Friday, Nov. 21, 2008.   (AP Photo/Damian Dovarganes)
In this photo provided by Ford Motor Co., the 2010 Mustang sits on display at the Los Angeles Auto Show, Wednesday, Nov. 19, 2008, in Santa Monica, Calif.
In this photo provided by Ford Motor Co., the 2010 Mustang sits on display at the Los Angeles Auto Show, Wednesday, Nov. 19, 2008, in Santa Monica, Calif.   (AP Photo/Ford Motor Co)
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I think I'm OK where I am. - CEO Allan Mulallay, when asked during the previous hearings if he'd accept a $1 salay. Mulallay made $21.67 million in 2007.

It isn't just about slashing—we've already done that slashing and burning—but about building for the future. - William Ford Jr.

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COMMENTS
Showing 1 of 1 comment
Guest
Dec 2, 2008 2:14 AM CST
I think it's time we let companies that make horrible business decisions like Ford go bankrupt and restructure. They have been building car that blow up, catch on fire and fall apart for years with no real sense of what the people want. How about that new Truck, "the Raptor" that burns gas and gets abysmal gas mileage that they are coming out with despite the fact that they can't sell the trucks on the lot that they have right now due to the current trend towards fuel efficiency.

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