Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook

Uproar After NC State Agent 'Fixes' Girl's Lunch Preschooler has to eat chicken nuggets instead of mom's meal »

Plouffe Plans How-to Book

Audacity to Win more strategy than tell-all: Plouffe

By the Associated Press

Posted Dec 4, 2008 11:14 AM CST

(AP) – Barack Obama's media-evading campaign manager is writing a book about the historic election victory, and has retained his old boss' literary rep to shop the proposal to publishers. The Audacity to Win will give an inside look at the Obama run and also advice for how to manage a large organization. David Plouffe says the book will be high on tactics and low on gossip.

The book will include an inevitable critique of the rival campaigns, including Hillary Clinton's primary run. "We had enormous respect for that campaign," Plouffe said, although he expects the narrative would inevitably touch upon "strategic mistakes." Plouffe, 41, hopes to have the book ready for release by next fall. He says Obama is aware of and approves of the book.

[Images (2)]

[Quotes (1)]

Plouffe poses in Obama's Chicago campaign headquarters during the race. (Charles Rex Arbogast)

Plouffe says the book will be low on gossip, but will touch upon the, er, "strategic mistakes" of rival campaigns. (AP Photo/Ron Edmonds)

« Prev« Prev | Next »Next » Slideshow

(Obama's) only advice to
me was `Don't damage
your reputation by writing
a bad book.'
- David Plouffe

« Prev« Prev | Next »Next » Slideshow

To report an error on this story, notify our editors.

OTHER STORIES ON OUR RADAR

AP Photo

35 Brutally Honest Reasons Men Say No to Sex (The Stir)

Which Entertainer Pulled Out of 'Inappropriate' Whitney Tribute? (NewsOne)

The French Government Wants to Tone My Vagina (Slate)

Obama Photo on Facebook Helps Catch Drug Dealer (HuffPost)

Hottest Women to Ever Appear in the SI Swimsuit Issue (Bleacher Report)

Partner Links

A snapshot of the day's best news stories.

View Larger Grid

All Today Yesterday Pick a Date

COMMENTS

Read the comment policy

Showing 3 of 3 comments

Guest

Dec 8, 2008 12:19 AM CST

I surely don’t have to tell you what a phenomenal campaign David Plouffe headed up for Barack Obama. Nobody can deny it. It was fascinating! This phenomenon has now become part of American political and e marketing history. During Barack Obama’s acceptance speech he acknowledged Plouffe as the “unsung hero” of the Presidential campaign. I instantly envisioned what could be the most widely used “Buzz” word in marketing today- “PLOUFFED!”. Imagine this. The next near- perfect marketing campaign is a tremendous success. We will proclaim, “The competition is plouffed again”, blown away by the powerful multi-faceted technology-based marketing storm. This is what has my creative juices flowing. The enormity of what has occurred is mind blowing. Or is it? David Plouffe tentatively calls his book Audacity to Win as a reference to Obama’s The Audacity of Hope. Sure, a lot can happen between now and the book’s release. Even the name could change.. or be a variation of the one released by the AP. Who knows? A marketing guru avoiding the purchase of “Audacity to Win” in it’s internet domain form (www.) is astonishing! Or could this be grassroots network marketing, Plouffe - style? This book, whatever title is chosen, will undoubtedly be one of the most successful books of all time. Amazon must be clearing their virtual shelves for The Audacity to Win. My question to all of you is- was he himself, Plouffed!? Is this simply marketing genius in its highest form, from the grassroots up!? What do you think? http://www.Audacitytowin.com THanks! Kate

Shannonals

Dec 5, 2008 6:50 AM CST

From Dinner plates to books, everyone is trying to make a buck

Guest

Dec 4, 2008 8:40 PM CST

I'm sure it will read like a "No money down" infomercial.

What's Popular Now on Facebook

Rick Santorum: Birth Control Is 'Not OK'

Valentine's Day Role-Playing Goes Very Wrong

Associated Press (Source Grid »)

Entertainment • Politics

Barack Obama • David Plouffe • book • campaign manager • Election 2008 • President Obama

More Newser Stories

Detroit Bust Would've Been Better Than Bailout

Ex-Prez Bush says bailout his idea, and a good one

(NEWSER) - Three years ago, Mitt Romney wrote that President Obama should " Let Detroit Go Bankrupt ," instead of bailing out the struggling auto industry, in a famous New York Times column. And today? Even with the American auto industry on the rebound, Michigan's GOP primary looming on Feb. 28, and Rick Santorum breathing down his neck in the polls , Romney still thinks bankruptcy would have been better than the president's "crony capitalism," he writes in the Detroit News . "I believe that without his intervention things there would be better," he writes. More»

Obama Unveils $3.8T Budget, Targets Rich

Budget would institute 'Buffett Rule,' boost infrastructure

(NEWSER) - President Obama officially unveiled his $3.8 trillion budget today, and as expected it draws a 2012 battle line, calling for higher taxes on the wealthy combined with spending measures intended to bolster the economy, the AP reports. "We built this budget around the idea that our country has always done best when everyone gets a fair shot, everyone does their fair share, and everyone plays by the same rules," Obama said, according to CNN . "This is not about class warfare. This is about the nation's welfare." More»

White House to Budge on Birth-Control Mandate

'Accommodation' for religious employers will likely be announced today

(NEWSER) - The White House yesterday signaled a compromise over its contentious birth control decision, and the Wall Street Journal confirms that an attempt to accommodate the Catholic Church will likely be announced today. Details remain hazy, but one source tells the Journal that insurance companies, not religious employers, will become the ones who pay for contraception coverage. ABC News notes the move would be cheaper for health insurance companies than having to cover unwanted pregnancies and complications. But since the "accommodation" will still allow female employees access to birth control, Jake Tapper notes, it will likely not satisfy religious leaders. More»

Small Donors Gave 48% of Obama's 2011 Donations

That's more than double the proportion from 2007: analysis

(NEWSER) - President Obama continues to be successful raising money through small donations—and this time around, he's outpacing his campaign from four years ago. Last year, almost half of the money raised by the president's re-election campaign came from donors who gave $200 or less in total, a new report from the Campaign Finance Institute shows. In 2007, by comparison, just 22% of the $96.7 million he raised came from donations of $200 or less. In total, Obama raised $56.7 million from small donors last year, compared to the $38.1 million small donors contributed to all of his Republican opponents combined. More»

No Child Left Behind Waiver Granted to 10 States

At least 28 more plan to seek one

(NEWSER) - Ten of the first 11 states to apply for a waiver from the controversial No Child Left Behind law will be freed from the law's requirements by President Obama today, the AP reports. Colorado, Florida, Georgia, Indiana, Kentucky, Massachusetts, Minnesota, New Jersey, Oklahoma, and Tennessee received the waivers; New Mexico's application was not approved, but it is working with the White House to get the OK. Another 28 states, plus the District of Columbia and Puerto Rico, are expected to seek waivers in the future; the heavily populated states of California, Pennsylvania, and Texas are among those that have not yet signaled they will apply. More»

NEWS FROM OUR PARTNERS

What is Newser?

Face it: there's too much news. At Newser, we choose the most thought-provoking and entertaining stories from hundreds of US and international sources and reduce them to a headline, picture, and two paragraphs. And we do it 24/7—you can come back morning, noon, night (and in between) for something new that matters. Read less, know more.

Learn more »

Partnering with: Slate

View Newser on the mobile website

Plouffe Plans How-to Book