Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Guy Buys $123 Safe on eBay, Finds $26,000 Inside Seller tries to get half the cash back, fails »

Honda Cuts F1 Racing Team

Attempting to cut costs, Japan's No. 2 carmaker axes racing program

By Clay Dillow,  Newser Staff

Posted Dec 5, 2008 11:32 AM CST

(Newser) – Honda, facing economic drag as the financial crisis sharply curtails demand for automobiles, is withdrawing from Formula 1 racing, at least until global markets turn the corner, the Guardian reports. Honda's CEO once pledged to spend “a trillion yen” to secure an F1 title, but shareholders have pressured the company to cut costs, and the nonessential $500 million going toward the racing team yearly was an easy target.

"This difficult decision has been made in light of the quickly deteriorating environment facing the global auto industry," CEO Takeo Fukui said. "Honda must protect its core business activities and secure the long term." As global demand sinks to new lows, Honda has lowered its sales outlook through March and is trimming jobs in Japan and the UK. Honda’s F1 team employs more than 700 people in the UK.

Honda Motor Co. Chief Executive Takeo Fukui, once vowing to spend a trillion yen to win an F1 title, announced Honda has pulled out of Formula One.
Honda Motor Co. Chief Executive Takeo Fukui, once vowing to spend "a trillion yen" to win an F1 title, announced Honda has pulled out of Formula One.   (AP Photo/Itsuo Inouye)
In this May 15, 2008 file photo, Britain's Formula 1 Honda driver Jenson Button steers  his car during a testing session at the Paul Ricard circuit, in Le Castellet, near Marseille, southern France.
In this May 15, 2008 file photo, Britain's Formula 1 Honda driver Jenson Button steers his car during a testing session at the Paul Ricard circuit, in Le Castellet, near Marseille, southern France.   (AP Photo/Claude Paris, File)
« Prev« Prev | Next »Next » Slideshow

Honda must protect its core business activities and secure the long term as widespread economic uncertainties continue to mount around the world.
- Takeo Fukui, Honda Motors CEO

« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Auto Sales Take a Drubbing in December

Cars Replacing Clunkers Are Mostly Japanese

Nissan Slashing 20,000 Jobs

Toyota's Losses Will Triple

Just What Is an 'American' Car?


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne