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THURSDAY, NOVEMBER 26, 2009
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Plouffe: This Was About Obama

Still ostentation averse, Plouffe credits teamwork and focus

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(Newser) – Stepping out from behind the curtain where he directed Barack Obama's earth-shaking campaign, David Plouffe quietly professes pride in the historic achievement to Lloyd Grove in Portfolio, and talks about a race where stability and consistency won the day and "Clinton might have won the nomination if she had just competed in the far-flung caucus states." Plouffe, who jumped into Obama's corner in January 2007, points to the benefit of an impromptu run: having to make it up as you go along.

"We didn't have some stale playbook we were following," Plouffe says. He also credits the team's collegial, mission-focused environment where the highest salary on the campaign was $12,000 a month. "I learned a long time ago that we're all replaceable, the only person that's not replaceable in the campaign is the candidate. I'm proud of the job I did, I'm very proud of the job the entire campaign did. But this was all about Barack Obama," Plouffe says.

Plouffe, is writing a book about the historic election victory and has retained Washington attorney Robert Barnett, Obama's literary representative, to shop the proposal to publishers.
Plouffe, is writing a book about the historic election victory and has retained Washington attorney Robert Barnett, Obama's literary representative, to shop the proposal to publishers.   (AP Photo/Charles Rex Arbogast,File)
David Plouffe, campaign manager for Barack Obama, in his Chicago campaign headquarters.
David Plouffe, campaign manager for Barack Obama, in his Chicago campaign headquarters.   (AP Photo/Charles Rex Arbogast, File)
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I think we were a very agile organization, even as we got big we kind of maintained that insurgent feel and that's very important. I think we were much more nimble than Clinton or McCain. - David Plouffe

In a lot of campaigns, the media gets funded first, then if you have extra money that comes in, you bolster the field and things of that sort. And we kind of did it in reverse.

- David Plouffe

The truth is the McCain campaign raised a ton of money. This notion that somehow they were destitute is ridiculous. The R.N.C. raised $250 million in September and October. - David Plouffe

"Change we need." That didn't change. That was boring to the press, but that consistency, I think, wore well with voters.
- David Plouffe

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1 comment
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Zebraone
Dec 14, 08 6:27 PM CST
No playbook~~~ Whata ass~~ They played the biggest card in the deck~~~The greasy welfare as*holes!~~~~~ The Oreio sucks! Reply
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