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SUNDAY, NOVEMBER 8, 2009
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GM Picks Mets Over Yankees for Ad Dollars

Cash-poor automaker wants toehold in NYC but 'can't do both'

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(Newser) – General Motors, citing the poor economic climate and its shortage of cash, has declined to renew its sponsorship of the New York Yankees, Bloomberg reports. The struggling car manufacturer will, however, re-up with the New York Mets. “We still want a presence in New York and we can’t do both,” a GM spokeswoman said. The Yankees contract expired in November.

Corporate sponsors all over the nation are curtailing their spending on baseball advertising, and GM warned that it could withdraw from more markets. “Once the contracts end, we will probably stop some sponsorships across the board,” the spokeswoman continued. The move in New York is telling: The market drew the most fans in baseball this past season.

The last game at Shea Stadium.
The last game at Shea Stadium.   (AP Photo)
The recently retired Yankee Stadium.
The recently retired Yankee Stadium.   (AP Photo)
Construction continues at Citi Field, right, the new stadium being built for the New York Mets.
Construction continues at Citi Field, right, the new stadium being built for the New York Mets.   (AP Photo)
New York Mets mascot Mr. Met.
New York Mets mascot Mr. Met.   (AP Photo)
General Motors CEO Rick Wagoner.
General Motors CEO Rick Wagoner.   (AP Photo)
DHL is also pulling out of sponsorship deals with baseball clubs.
DHL is also pulling out of sponsorship deals with baseball clubs.   (AP Photo)
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Across the pond, cricket feels the pinch
Guardian (UK)

Maybe Yanks should curb their wild spending
Newsday

GM could be in bailout luck, perhaps tomorrow
Reuters


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