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MONDAY, NOVEMBER 23, 2009
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 RETAIL SALES 
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No Christmas Miracle for Retailers

Even luxury sector sales in free fall

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(Newser) – It was a bleak Christmas and promises to be a less than prosperous New Year for retailers with consumers tightening their belts and spending less, reports the Wall Street Journal. Retail sales dropped 5.5% in November and 8% in December, compared with the same months last year. Luxury goods, usually recession proof, were hardest hit, with sales plunging 34.5%.

The bad news was even worse than forecast. Among the hardest hit were electronics, down 27%, and women's apparel, down 23%.  The grim sales are expected to trigger another parade of stores into bankruptcy court. "This will go down as one of the worst holiday sales seasons on record," said a director at a consulting firm. "Retailers went from 'ho-ho' to 'uh-oh' to 'oh, no.'"

Despite price slashing, retail sales have plummeted as consumers worry about future economic turmoil.
Despite price slashing, retail sales have plummeted as consumers worry about future economic turmoil.   (AP Photo/Paul Beaty)
Despite price slashing, retail sales have plummeted as consumers worry about future economic turmoil.
Despite price slashing, retail sales have plummeted as consumers worry about future economic turmoil.   (AP Photo/Jeff Chiu)
Helga Cepeda of New York City holds the last of her Christmas shopping purchases. Retail sales have plummeted as consumers worry about future economic turmoil.
Helga Cepeda of New York City holds the last of her Christmas shopping purchases. Retail sales have plummeted as consumers worry about future economic turmoil.   (AP Photo/Kathy Willens)
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