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Pawn Shops Attract Upscale Clientele

By Evann Gastaldo,  Newser Staff

Posted Dec 30, 2008 11:53 AM CST

(Newser) – Pawn shops are turning from the shady realm of the lower class to a place for rich people to get loans, the Wall Street Journal reports. The typical household income of a pawn shop customer is $29,000, but new middle- and upper-class clients are surging. One such client pawned a $9,000 fur coat to buy private-school uniforms. Some pawn shop owners are reporting 30%-40% increases in transactions.

As potential clients drive up in Cadillacs and BMWs, pawn shop owners are seeing an influx of items like Cartier watches and 2-carat diamonds. “Pretty much everything I own is in here,” said one out-of-work contractor who pawned his construction equipment. Business owners have increasingly used pawn shops to cover their expenses as it becomes more difficult or costly to get bank loans, and first-time clients are up 10%.

Pawn shops, once thought to be the realm of the lower class, are being utilized by more and more members of the middle- and upper-class, the Wall Street Journal reports.
Pawn shops, once thought to be the realm of the lower class, are being utilized by more and more members of the middle- and upper-class, the Wall Street Journal reports.   (©wilhelmja)
Pawn shops are seeing more high-end items these days, such as designer jewelry and watches, the Wall Street Journal reports.
Pawn shops are seeing more high-end items these days, such as designer jewelry and watches, the Wall Street Journal reports.   (©Marshall Astor - Food Pornographer)
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You can't go to a bank and get small loans to make ends meet, so you come to Rick. - Albert Langlois, an out-of-work contractor

The banking industry is not giving out any money right now, so people are relying on second-tier lending institutions. - Rick LaChappelle, owner of four pawnshops in Maine

I've never done anything like this. I'm looking at my options. I'm trying to separate my emotions. I just want to get through the next week. - One potential client looking to pawn a $6,000 diamond ring

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