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Shoppers Go Whole Hog for Piggy Banks
Newly frugal consumers use little pink pals to help save
By Rob Quinn
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Posted Jan 1, 09 12:08 PM CST
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(Newser)
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Piggy banks have been flying off the shelves this holiday season, reports Reuters. Newly frugal consumers see the pigs as symbolic of the need to save, retailers say. The savings rate across America has shot up from zero to 2.8% as worried households start to sock away cash—although economists warn that the recession will last longer if consumers cut back too much and savings rates return to the 10% level of the early '80s.