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Shoppers Go Whole Hog for Piggy Banks

Newly frugal consumers use little pink pals to help save

By Rob Quinn,  Newser Staff

Posted Jan 1, 2009 12:08 PM CST

(Newser) – Piggy banks have been flying off the shelves this holiday season, reports Reuters. Newly frugal consumers see the pigs as symbolic of the need to save, retailers say. The savings rate across America has shot up from zero to 2.8% as worried households start to sock away cash—although economists warn that the recession will last longer if consumers cut back too much and savings rates return to the 10% level of the early '80s.

People were very upfront about the need to save, one retailer said. The pig is very symbolic of that sentiment.
"People were very upfront about the need to save," one retailer said. "The pig is very symbolic of that sentiment."   (©twentynine thirty life)
Retailers have seen a jump in demand for piggy banks this holiday season.
Retailers have seen a jump in demand for piggy banks this holiday season.   (Shutter Stock)
The downturn has sent savings rates up from zero earlier this year to 2.8%.
The downturn has sent savings rates up from zero earlier this year to 2.8%.   (Shutter Stock)
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COMMENTS
Showing 1 of 1 comment
Guest
Feb 1, 2009 10:30 PM CST
Economists can't figure out that saving = borrowers that are more stable for mortgage and credit card companies...? Isn't unsound borrowers with no downpayments and able only to pay the minumum on credit card debt the problem? Just what are they teaching business and economics students?

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