Snowboarders have a vested interest in stopping global warming, and the industry's gear is getting greener by the year, the New York Times reports. “To snowboard, we need snow,” said Bob Carlson, co-founder of Arbor, which has been using renewable materials for their snowboards since 1995. More and more well-known manufacturers are following their lead, ushering in a new era of sustainable boards.
“Snowboarders are attached to the natural world,” said Salomon Snowboards’ product line manager. “They are going to be more apt to buy something they feel is ecologically better for the planet.” Sustainable boards account for 2% of the market, but that number is expected to grow. The downside? A green board will set you back $500 to $700, compared to a traditional board’s price of about $300.