HuffPo Worth $200M? Em, More Like $2M

Comparing site to Salon's performance deflates the hype
By Nick McMaster,  Newser Staff
Posted Jan 5, 2009 1:41 PM CST
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(Newser) – The Huffington Post stunned the media world when it scooped up $25 million last month from Oak Investment Partners for an undisclosed stake, but industry tongue-waggers who put the uberblog's value between $100 million and $200 million are full of it, writes Simon Dumenco in AdAge. To "anybody with basic math skills and a halfway-decent bullshit detector" this is all just dot-com overvaluation again, he writes—by his reckoning, HuffPo is worth about $2 million.

Dumenco’s $2 million figure comes from comparing HuffPo to Salon, a comparable website which IPO’d in 1999 at about $9 a share. The 2 million outstanding shares of Salon now cost 35 cents, giving Salon a market value of $700,000. HuffPo has almost four times the traffic of Salon, but less revenue, so Dumenco gives HuffPo roughly three times Salon’s value.