Crispin Porter & Bogusky focused too much on the bros: Seth Stevenson
(NEWSER) - Just a few years ago, Crispin Porter & Bogusky was "the sexiest ad agency in the country," writes Seth Stevenson in Slate . But Stevenson hated Crispin and its fratty, dude-centric ad campaigns all along, and has watched its recent downfall with glee. The agency has been dumped by both Volkswagen and Burger King (and Burger King also dropped the creepy King mascot devised by Crispin). So what happened? Crispin focused too much on the bros, "actively ignoring, and even offending, every other demographic category in America." More»