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Cull Your Facebook Friends, Get a Free Burger

By Harry Kimball,  Newser Staff

Posted Jan 8, 2009 6:30 PM CST

(Newser) – Burger King has launched a new Facebook application called “Whopper Sacrifice,” rewarding users who cull 10 people from their friends list with a free burger, Adweek reports. The ad campaign came out of ad agency employees' frustration with their own bloated lists. "We thought there could be some fun there," said one ad exec who admits to 736 Facebook friends. Sacrificed pals get a note saying why they've been axed.

The agency, which also crafted the chain’s controversial “Whopper Virgins” campaign, said the Facebook app would be successful because it’s useful. “We always look at these social networks and think of what tool or thing we wish was here,” the executive said. And for those who think it’s mean-spirited, think again. “Removal is another kind of socializing,” he said. “Now we finally have something to talk about.”

The Burger King, left, unveils a wax figure of himself.
The Burger "King," left, unveils a wax figure of himself.   (AP Photo)
Facebook CEO Mark Zuckerberg poses at his office in Palo Alto, Calif.
Facebook CEO Mark Zuckerberg poses at his office in Palo Alto, Calif.   (AP Photo)
Would you defriend her for a Whopper?
Would you defriend her for a Whopper?   (AP Photo)
Burger King's new Angry WHOPPER sandwich.
Burger King's new Angry WHOPPER sandwich.   (AP Photo)
Momoka Tanaka, right, 34-year-old first customer, and Daiki Hokotate, 26-year-old second customer, eat Whoppers in Tokyo.
Momoka Tanaka, right, 34-year-old first customer, and Daiki Hokotate, 26-year-old second customer, eat Whoppers in Tokyo.   (AP Photo)
Two Romanian WHOPPER virgins.
Two Romanian WHOPPER "virgins."   (AP Photo)
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