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Want Better Lashes? There's a Drug for That

Botox maker sees another jackpot in Latisse, due this month

By Will McCahill,  Newser Staff

Posted Jan 14, 2009 10:06 AM CST

(Newser) – The company behind Botox sees another hit with the first federally approved drug for growing longer, fuller eyelashes, the New York Times reports. The $120 monthly price tag for Latisse, based on a glaucoma drug, makes some analysts blink, particularly during recession. “If you think about it in terms of luxury, it’s $4 a day,” counters Allergan’s CEO—similar to the daily coffee fix.

“It would not be at the top of my list,” one beauty blogger says of Latisse, to be released this month. “I would rather spend the money on a good under-eye cream.” And, despite side effects that could include light-colored eyes turning darker, a woman who participated in clinical trials is hooked: “I wouldn’t stop,” she said. “I found a way to get it.”

The glaucoma drug that spawned Latisse was found, after 6-12 months of treatment, to turn lighter irises darker.
The glaucoma drug that spawned Latisse was found, after 6-12 months of treatment, to turn lighter irises darker.   (©cortneymartin82)
A study found that patients using Latisse saw eyelashes grow 25% longer, 106% thicker and 18% darker.
A study found that patients using Latisse saw eyelashes grow 25% longer, 106% thicker and 18% darker.   (©SuperFantastic)
The CEO of the company that makes eyelash drug Latisse thinks there could be applications for other spots where hair grows, like eyebrows.
The CEO of the company that makes eyelash drug Latisse thinks there could be applications for other spots where hair grows, like eyebrows.   (©That Guy Who's Going Places)
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