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Let Them Eat Fast Food

French restaurateurs open moins cher eateries amid financial crisis

By Drew Nelles,  Newser Staff

Posted Jan 18, 2009 7:23 PM CST

(Newser) – French cuisine just got a little less haute, the Daily Telegraph reports. As the recession hammers consumers and restaurants alike, some of France’s top chefs are opening fast-food offshoots. Expense-account meals running $450 per head are out and $6 ham sandwiches are in as famed restaurants like l'Auberge du Pont de Collonges target today's smaller wallets.

"We are at a historical turning-point in cuisine," one food consultant says. Although “fast food” may not be the term—one mid-priced meal of baby broccoli soup, lobster ravioli, and scallops costs $35—lines go out the door at popular Paris restaurants. “The three key words in today's restaurant business are 'quick', 'good' and 'not too expensive,” a Louvre chef says.

A French chef works in his restaurant's kitchen. Several high-end restaurants have opened cheaper side stores to keep pace with the recession.
A French chef works in his restaurant's kitchen. Several high-end restaurants have opened cheaper side stores to keep pace with the recession.   (AP Photo/Claude Paris)
We need restaurants that are different, one French marketer says.
"We need restaurants that are different," one French marketer says.   (Shutterstock)
We need restaurants that are different, one French marketer says.
"We need restaurants that are different," one French marketer says.   (Shutterstock)
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[C]onsumers have been unhappy about the high prices practised in certain restaurants. Add to that the current financial crisis, and the fact that lifestyles are changing and people want to eat more and more quickly. - celebrity chef Paul Bocuse

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