Quirky Icelandic singer Bjork is promoting a venture-capital fund run by women that will invest in socially and environmentally sustainable companies and, she hopes, help rebuild her economically stricken country. "Instead of talking about the problems we have, she is on a mission to build a sustainable Iceland that's not going to leave the country in worse shape for future generations," said one of the fund's managers.
The Bjork Fund will focus on green initiatives that tap Iceland's highly educated population and ample resources for alternative energy. "In investment banking in particular we've built on excessively masculine values," the manager said. "I don't think the problem is men, I think the problem is a lack of women." The fund was started with an investment of $775,000.