Alice Fraasa—better known as the SnorgTees girl—rejects the label of professional model even though her image hawking the shirts is ubiquitous on high-traffic websites. The Auburn senior tells BrandFreak she does the gig for fun and because she gets all the free T-shirts—with slogans such as "I'm kind of a big deal" and "I drink your milkshake"—she wants. Fraasa chalks up her popularity to her "genuine smile."
“So many other ads have the same thing, girls using sex appeal to get men to buy whatever product the company is trying to sell, which is fine but it’s just nice to see something new,” Fraasa says of SnorgTees’ approach. “They have cute, down-to-earth girls modeling for them that just look like they’re having a good time.”