Beverly Hills High Aims to Market Its 90210 Image

Clothing, cosmetics may make up school's budget shortfalls

By Nick McMaster, Newser Staff

Posted Jan 30, 2009 6:38 PM CST

(Newser) – Beverly Hills High School is considering starting lines of clothing and cosmetics in an attempt to capitalize on the glamorous image perpetuated by television’s 90210 series and famous alumni like Angelina Jolie. A smaller population of school-aged children in the neighborhood has sapped the tax base, leaving it with budget gaps, Forbes reports.

“There’s probably not many high schools that could really develop an international appeal,” said the CEO of Creative Brands, who notes that clothing lines for “Camp Beverly Hills” and “Beverly Hills Polo Club”—neither of which actually exist—sell exceedingly well in Asia. It is expected that a licensing deal could bring in up to a few million a year, especially if famous graduates get involved.

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Beverly Hills High School is pictured in this undated file photo. (Beverly Hills High School)

In this image released by The CW network, the cast from "90210" are shown. (The CW)

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Ultimately, Beverly Hills High School represents an aspirational lifestyle for people. Sunny days and palm trees, wide lawns and boulevards: the comfortable life a lot of people are hoping to have some day.
- Ken Raasch, Creative Brands

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Beverly Hills High Aims to Market Its 90210 Image