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The Plouffe Plan That Terrifies Washington

Senior adviser plans to turn Obama's campaign machine into Obama's governing machine

By Nick McMaster,  Newser Staff

Posted Feb 2, 2009 8:35 PM CST

(Newser) – The shy middleman who spearheaded Barack Obama's campaign now plans to morph it into a powerful netroots organization, Lisa Taddeo writes in Esquire. Drawing on his unprecedented 13-million-name contact list, David Plouffe says he will soon unveil Organizing for America, a group aimed at drumming up support for policy initiatives. Other Democratic groups fear being left out in the cold.

"It's not the Democratic party anymore," says one insider. "It's the Obama party." Others warn that Obama's campaign strategy—centrally controlled, no outside groups, no third party money—won't translate into daily grassroots organizing. Plouffe insists that he only wants to inspire political involvement: "My wildest hope is that the debate will move out of Washington" and onto people's front porches, he says.


This May 10, 2007 file photo shows David Plouffe, campaign manager for Barack Obama posesing in his Chicago campaign headquarters.
This May 10, 2007 file photo shows David Plouffe, campaign manager for Barack Obama posesing in his Chicago campaign headquarters.   (AP Photo/Charles Rex Arbogast,File)
David Plouffe, campaign manager for Democratic presidential nominee, Sen. Barack Obama, D-Ill., speaks at the Democratic National Convention in Denver, Thursday, Aug. 28, 2008.
David Plouffe, campaign manager for Democratic presidential nominee, Sen. Barack Obama, D-Ill., speaks at the Democratic National Convention in Denver, Thursday, Aug. 28, 2008.   (AP Photo/Ron Edmonds)
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If Obama has a policy initiative he wants to push, or a gaffe he wants to bat down, he will call David Plouffe and unleash the many-million-mouthed dog, just as he did all across America for these past two years.
- Lisa Taddeo, Esquire

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COMMENTS
Showing 3 of 4 comments
nick
Feb 3, 2009 7:32 PM CST
Currently we have the best Congress money can buy, with an approval rating of about 18%. Perhaps it's time to try a new way to legislate.
Guest
Feb 3, 2009 2:22 AM CST
It should be called the America party. Anything that gets Americans to actually run their own country is a good thing.
Guest
Feb 2, 2009 11:29 PM CST
I like it ... bring the decisions to the people!

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