Companies Spice Up the Smell Of Clean

Moroccan bazaar scent says you tidied up ... even if you barely did
By Rob Quinn,  Newser Staff
Posted Feb 3, 2009 1:02 PM CST
Spices are piled up for sale at a souk in Fez, Morroco.   (Creative Commons)
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(Newser) – Makers of household products are constantly working to redefine the smell of clean, the Wall Street Journal reports, even as Americans are spending 40% less time actually tidying up than they did 40 years ago. One of the newest is Procter & Gamble’s Moroccan Bazaar, a ginger-edged scent for those wishing to add a hint of bustling Marrakesh market to freshly scrubbed homes.

Scent “megatrends” come along every decade or so, Procter & Gamble developers say, as consumers keep sniffing for change. Smells evoking rain were hot in the ‘90s; the past decade smelled faintly of linen. Ginger is probably too “edgy” to be more than a fad, one expert predicts, but lavender vanilla may be the one to keep your nose out for.