Makers of household products are constantly working to redefine the smell of clean, the Wall Street Journal reports, even as Americans are spending 40% less time actually tidying up than they did 40 years ago. One of the newest is Procter & Gamble’s Moroccan Bazaar, a ginger-edged scent for those wishing to add a hint of bustling Marrakesh market to freshly scrubbed homes.
Scent “megatrends” come along every decade or so, Procter & Gamble developers say, as consumers keep sniffing for change. Smells evoking rain were hot in the ‘90s; the past decade smelled faintly of linen. Ginger is probably too “edgy” to be more than a fad, one expert predicts, but lavender vanilla may be the one to keep your nose out for.