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New Book Tells How to Get to Sesame Street

Groundbreaking show gets celebrity bio, complete with gossip

By Kevin Spak,  Newser Staff

Posted Feb 11, 2009 3:20 PM CST

(Newser) – Michael Davis knows how to get to Sesame Street. No, he can’t actually give you directions to the fictional block, whose inhabitants have all but raised two generations of kids, but he can tell you how it went from an idea—could Madison Avenue techniques sell counting and reading?—to a global phenomenon. In his new book, Street Gang, Davis gives a warts-and-all history of the Street. And there are warts, CNN reports.

The original "Gordon" couldn’t handle the spotlight, "David" struggled with mental illness, and the show’s main songwriters had a truly vicious rivalry. But none of that distracted from the show’s core goal: education. “The idea they came up with was kind of radical,” says one pop culture professor. “If you can sell kids sugared cereal using Madison Avenue techniques, why couldn’t you use the same techniques for teaching? And it works.”

In this image released by Sesame Workshop, Adam Sandler appears with Elmo, left, and a Muppet dragon during a taping of an episode of Sesame Street, Tuesday, Dec. 16, 2008.
In this image released by Sesame Workshop, Adam Sandler appears with Elmo, left, and a Muppet dragon during a taping of an episode of "Sesame Street," Tuesday, Dec. 16, 2008.   (AP Photo)
In this April 10, 2008, file photo, Big Bird reads to Connor Scott and Tiffany Jiao during a taping of Sesame Street in New York.
In this April 10, 2008, file photo, Big Bird reads to Connor Scott and Tiffany Jiao during a taping of Sesame Street in New York.   (AP Photo/Mark Lennihan, file)
Lynn Finkel, stage manager for Sesame Street, slates a taping with Big Bird on Thursday, April 10, 2008 in New York.
Lynn Finkel, stage manager for Sesame Street, slates a taping with Big Bird on Thursday, April 10, 2008 in New York.   (AP Photo/Mark Lennihan)
The cover of Street Gang, by Michael Davis
The cover of "Street Gang," by Michael Davis   (Penguin Group USA)
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