The Coen brothers chuck the notion of "clean coal" into the woodchipper in a new ad commissioned by Al Gore’s Reality Coalition, the Guardian reports. The ad, which the filmmaking duo directed for the anti-coal environmental group, features a salesman spraying black smog from a can marked "Clean Coal" around a spotless home.
"Is regular clean enough for your family?" the salesman asks as the family gasps for air behind him. "Clean coal is supported by the coal industry—the most trusted name in coal," he added. The ad wraps up with the line: "In reality, there's no such thing as clean coal." It’s the second anti-coal ad in the coalition’s campaign. The Coen brothers will produce another ad for the group later this year.