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White House Reporters Trade Puff for Access

The 'beat sweetener' laudatory profile is early-term tradition

By Gabriel Winant,  Newser User

Posted Mar 4, 2009 1:22 PM CST

(Newser) – Readers of just about any national news outlet might’ve noticed a flood of good press about top White House aides lately. It’s not coincidence, and it’s not bias, Michael Calderone writes for Politico. Called a “beat sweetener,” such pieces aim to cultivate sources by praising them in print. Says one professor, “Whenever I see a laudatory profile, there is always usually some hidden agenda going on.”

“It’s emblematic of the way Washington journalism often works,” says Newsweek’s Jonathan Alter. But a favorable profile doesn’t necessarily imply quid pro quo, protests Mark Leibovich of the New York Times. “I don’t know if the Obama world is going to read nice profiles and now repay this person with every state secret that comes across the desk.”

In this photo provided by CBS, White House Chief of Staff Rahm Emanuel appears on CBS' Face the Nation in Washington, Sunday, March 1, 2009.
In this photo provided by CBS, White House Chief of Staff Rahm Emanuel appears on CBS' "Face the Nation" in Washington, Sunday, March 1, 2009.   (AP Photo/CBS Face the Nation, Karin Cooper)
In this Feb. 9, 2009, file photo, White House Chief of Staff Rahm Emanuel, left, and White House Press Secretary Robert Gibbs listen to President Barack Obama during a news conference.
In this Feb. 9, 2009, file photo, White House Chief of Staff Rahm Emanuel, left, and White House Press Secretary Robert Gibbs listen to President Barack Obama during a news conference.   (AP Photo)
Obama White House Chief of Staff Rahm Emanuel is pursued by a gaggle of journalists.
Obama White House Chief of Staff Rahm Emanuel is pursued by a gaggle of journalists.   (AP Photo)
President Barack Obama, surrounded by White House correspondents, tours the Brady press briefing room Jan. 22, 2009.
President Barack Obama, surrounded by White House correspondents, tours the Brady press briefing room Jan. 22, 2009.   (AP Photo)
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There are more reporters than sources with exclusive information. The sources are in the driver’s seat, and they can leak to whoever they want to. How do you position yourself? One way is with the brown-nose profile. - Professor Mark Feldstein

It’s a really tricky thing to write about someone you’re dealing with every day. - Mark Leibovich, New York Times

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COMMENTS
Showing 3 of 3 comments
Guest
Mar 6, 2009 1:53 AM CST
That professor must have hated the Bush years, when any reporter who did not publish what the administration wanted did not get any access at all. Hell, they pre-screened reporters just to make sure. Gotta love Bush's control. Well, whoever-ran-Bush's control, that is.
Guest
Mar 4, 2009 4:36 AM CST
No
professortech
Mar 4, 2009 3:17 AM CST
Oh could I foolishly suggest that some lauditory profiles might actually be about lauditory individuls? In every walk of life there are good individuals fighting the good fight and doing a good job. Couldn't there also be such individuals in the Obama white house? I think that just maybe the Dubya years have made us a little cynical. do ya think?

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