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Honda's New Hybrid Will Sell for $20K

Prius rival Insight will be cheapest hybrid on market

By Rob Quinn, Newser Staff

Posted Mar 11, 2009 1:35 AM CDT

(Newser) – Honda's much-anticipated 2010 Insight hybrid car will sell for a base price of just $19,800, the Los Angeles Times reports. The recession-friendly price tag makes the Insight the cheapest hybrid in the country at $2,200 less expensive than the Toyota Prius. The company aims to lure buyers who wouldn't have otherwise chosen a hybrid.

[Images (4)]

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The Honda Insight on display at the Chicago Auto Show last month. (AP Photo/Charles Rex Arbogast)

Honda Motor Co. President and chief executive Takeo Fukui introduces the Insight hybrid car during a news conference in Tokyo last month. (AP Photo/Katsumi Kasahara)

A model of the Insight hybrid car is displayed at Honda Motor Co. booth during the "Eco-Products Exhibition 2008" in Tokyo late last year. (AP Photo/Katsumi Kasahara)

Journalists examine Honda Motor Co.'s new Insight hybrid car during its unveiling in Tokyo last month. (AP Photo/Katsumi Kasahara)

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CleanMPG.com's review of the 2010 Honda Insight. (CleanMPG)

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Honda's New Hybrid Will Sell for $20K