With auto sales battered by the recession and tight credit, Ford is offering a payment protection plan to reassure consumers delaying buying new cars because of job-loss fears, the AP reports. The automaker will cover payments of up to $700 each month for up to a year on any new Ford, Lincoln, or Mercury if consumers lose their jobs. The program will run until June.
Ford is also offering 0% financing on certain cars. Hyundai launched a similar program in January that allows buyers to return a vehicle within a year if they can't make the payments due to a job loss or disability. The company said the scheme helped it avoid a double-digit sales decline last month. GM is considering a comparable program of its own.