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Job Hunters Take Pitch to TV

TV ads newest way to reach employers

By Wesley Oliver,  Newser Staff

Posted Apr 4, 2009 2:34 PM CDT

(Newser) – This may be the age of YouTube, but good, old-fashioned TV still has the edge in one field: job hunting, the AP reports. Unemployed professionals are turning to the original tube to reach employers through television commercials—proving that “TV, in spite of all the technology, is still the dominant medium,” said one professor, comparing the trend to speed dating.

Massachusetts, Michigan, and California feature such TV programs. Unlike on YouTube, employers don’t have to search for the spots, but there’s also no guarantee that they’ll see them, since many air on cable access channels. “Any exposure I can get is a great thing,” figured one hopeful. Added another, “I’ve never done something like this before. We'll see what happens.”

Jayna Dinsmore, 33, of Groton, Mass., an unemployed marketing manager, speaks on air as a segment of The Job Show is recorded.
Jayna Dinsmore, 33, of Groton, Mass., an unemployed marketing manager, speaks on air as a segment of "The Job Show" is recorded.   (AP Photo/Elise Amendola)
As unemployment rates continue to climb, a group of unemployed residents northern Massachusetts have opted to take their job search to cable access.
As unemployment rates continue to climb, a group of unemployed residents northern Massachusetts have opted to take their job search to cable access.   (AP Photo/Elise Amendola)
Jayna Dinsmore, 33, of Groton, Mass., left, an unemployed marketing manager, looks up from twittering while the set for The Job Show is prepped.
Jayna Dinsmore, 33, of Groton, Mass., left, an unemployed marketing manager, looks up from twittering while the set for "The Job Show" is prepped.   (AP Photo/Elise Amendola)
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Elevator Pitch, The New England Job Show   (YouTube)
Opening theme to the New England Job Show recorded in Chelmsford, MA.   (YouTube)

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So many Americans are now comfortable with making a short video. It seems like a natural progression. And TV, in spite of all the technology, is still the dominant medium. - Robert Thompson, a media professor

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