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In Recession, Wine Drinking Falls—But Not in US

By the Associated Press

Posted Apr 7, 2009 2:47 PM CDT

(AP) – Shun that bottle and save your euros: That's what French and Italians are saying as the recession cuts into wine consumption—but only in traditional lands of the vine. New World drinkers are still sipping steadily, with US tippling surpassing Italy's for the first time. After years of non-stop growth, estimates show global wine consumption down a modest 0.8% in 2008, the International Organization of Vine and Wine said today.

But the latest figures on wine-making and drinking around the world reveal a few key shifts: European vineyards accounted for less than half the world's grape production for the first time last year. Consumption fell in Europe's biggest wine-drinking nations, with the US, Canada, and Australia partially offsetting the drop. Another bright spot in the wine world is Brazil, which now has about 247,000 acres of vineyards.

Workers collect red grapes in the vineyards of the famed Chateau Haut Brion, a Premier Grand Cru de Graves, during the grape harvest in Pessac-Leognan.
Workers collect red grapes in the vineyards of the famed Chateau Haut Brion, a Premier Grand Cru de Graves, during the grape harvest in Pessac-Leognan.   (AP Photo)
Bottles of wine are seen in a wine shop in central London, March 16, 2009.
Bottles of wine are seen in a wine shop in central London, March 16, 2009.   (AP Photo)
Less people are buying these days, especially in Italy, Germany, and France.
Less people are buying these days, especially in Italy, Germany, and France.   (AP Photo)
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