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Sims Creator Leaving EA for Think Tank

'Stupid Fun Club' incubator will partner with video-game giant

By Rob Quinn, Newser Staff

Posted Apr 9, 2009 7:14 AM CDT

(Newser) – The creator of The Sims is departing Electronic Arts to focus on "strange products and ideas," the San Francisco Chronicle reports. Will Wright plans to work full-time at his Stupid Fun Club think tank, which develops ideas for film, games, and TV. Wright says he has already cooked up some ideas for toys and TV shows and is looking for ways to commercialize them.

"The entertainment industry is moving rapidly into an era of revolutionary change," Wright said. "Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms." The game designer's new workplace will be a Berkeley warehouse packed with homemade robots.

Will Wright's Stupid Fun Club team includes people he met while participating in the TV show "Robot Wars." (©designbyfront)

Will Wright accepts the Gamer God award onstage at Spike TV's 2008 Video Game Awards. (Getty Images)

'The Sims,' created by Will Wright, has sold more than 100 million copies. (©lucykemnitzer)

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Sims Creator Leaving EA for Think Tank

'Stupid Fun Club' incubator will partner with video-game giant

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Sims Creator Leaving EA for Think Tank

'Stupid Fun Club' incubator will partner with video-game giant

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OTHER STORIES ON OUR RADAR

robots • robot • Electronic Arts • The Sims • Will Wright • video game developers • video games

MOST POPULAR STORIES

[ By Views ]

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More Newser Stories

Japan Has Robots All Over —Except at Nuke Plant

Humans are still being asked to risk their lives

Gaming, Not the Military, Today's Technology Driver

Video games are 'driving progress'

Robot Beats Up Volunteers

Researchers actually trying to create robots incapable of harming humans

Video Game Scraps Option to Play as 'Taliban'

Electronic Arts removes choice from 'Medal of Honor' sequel

Shoot 'Em Up Games Improve Decision-Making

Action gamers outperformed Sims players

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