Sims Creator Leaving EA for Think Tank
'Stupid Fun Club' incubator will partner with video-game giant
By Rob Quinn,  Newser Staff
Posted Apr 9, 2009 7:14 AM CDT
Will Wright's Stupid Fun Club team includes people he met while participating in the TV show "Robot Wars."   (©designbyfront)
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(Newser) – The creator of The Sims is departing Electronic Arts to focus on "strange products and ideas," the San Francisco Chronicle reports. Will Wright plans to work full-time at his Stupid Fun Club think tank, which develops ideas for film, games, and TV. Wright says he has already cooked up some ideas for toys and TV shows and is looking for ways to commercialize them.

"The entertainment industry is moving rapidly into an era of revolutionary change," Wright said. "Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms." The game designer's new workplace will be a Berkeley warehouse packed with homemade robots.