Political fundraisers on both sides of polarizing issues have a secret weapon: Sarah Palin. Mere mention of the Alaska governor helps bring in the big bucks, Politico reports. “I can’t tell how many invitations I’ve seen with ‘Gov. Palin’ in 25-point font and ‘invited’ in 1-point font," said a rep for SarahPAC, the only organization with an official connection.
Groups opposing and supporting abortion rights have found Palin a particularly useful marketing tool. Planned Parenthood generated more than $1 million when it asked supporters to donate in Palin's name. "She's becoming the new Rush Limbaugh," says a conservative blogger. "People say, 'When is Sarah Palin going to go away?' But neither sides wants her to go away."