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Obamas Keep Celeb Media on Short Leash

Obamas polish image through careful offering to celebrity mags

By Rob Quinn,  Newser Staff

Posted Apr 20, 2009 9:48 AM CDT

(Newser) – As the nation gets to know the first family, it may seem as if we're watching "a reality show set on the glorified soundstage at 1600 Pennsylvania Ave.," the Los Angeles Times reports, but what we're seeing is in fact a meticulously crafted image. Information about the Obamas is being strictly managed to bolster the president's popularity and keep the paparazzi at bay. Photos, interviews, and glimpses of White House life are systematically parceled out to celebrity news outlets, who in turn agree to not publish any unauthorized snaps.

Obama has taken engagement with celebrity outlets to a new level, analysts say, out of a desire to show the family as ordinary Americans and to appease intense public interest. The coverage—largely guided by Michelle Obama's office—appears to be working, with the president continuing to enjoy strong support and the first lady's popularity ratings, once dismal, now higher than her husband's.

First lady Michelle Obama holds family dog Bo as President Obama and daughter Malia watch on the South Lawn of the White House in Washington, Tuesday, April 14, 2009.
First lady Michelle Obama holds family dog Bo as President Obama and daughter Malia watch on the South Lawn of the White House in Washington, Tuesday, April 14, 2009.   (AP Photo/Gerald Herbert)
First lady Michelle Obama plants the White House Kitchen Garden on the South Lawn of the White house with students from Bancroft Elementary School in Washington, Thursday, April 9, 2009.
First lady Michelle Obama plants the White House Kitchen Garden on the South Lawn of the White house with students from Bancroft Elementary School in Washington, Thursday, April 9, 2009.   (AP Photo/Charles Dharapak)
President Barack Obama, and family depart from the South Lawn of the White House in Washington to spend the weekend in Chicago, February 13, 2009.
President Barack Obama, and family depart from the South Lawn of the White House in Washington to spend the weekend in Chicago, February 13, 2009.   (AP Photo/Evan Vucci, File)
President Barack Obama and family introduce their new dog Bo to the media on the South Lawn of the White House in Washington, Tuesday, April 14, 2009.
President Barack Obama and family introduce their new dog Bo to the media on the South Lawn of the White House in Washington, Tuesday, April 14, 2009.   (AP Photo/Gerald Herbert)
Malia Obama runs with the new family dog Bo as they introduce him to the media on the South Lawn of the White House in Washington, Tuesday, April 14, 2009.
Malia Obama runs with the new family dog Bo as they introduce him to the media on the South Lawn of the White House in Washington, Tuesday, April 14, 2009.   (AP Photo/Gerald Herbert)
This photo provided by the White House shows President Barack Obama welcoming the family's new puppy Bo, at the White House. March 15, 2009.
This photo provided by the White House shows President Barack Obama welcoming the family's new puppy Bo, at the White House. March 15, 2009.   (AP Photo/Pete Souza, White House)
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The Obama team has been masterful in the management of the image and the allocation of stories. There's definitely a science to the way they're approaching this.
- Angela Burt-Murray, editor of Essence, a magazine geared toward black women

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COMMENTS
Showing 2 of 2 comments
Mr.C
Apr 20, 2009 7:36 AM CDT
Duh. everyone does (and perhaps should -but W sucked at PR)
Mad
Apr 20, 2009 4:30 AM CDT
How DARE Obama try to craft his image? Clearly, Bush never cared how he was perceived, and it showed.

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