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GM to Scrap Pontiac Brand

By Harry Kimball,  Newser Staff

Posted Apr 24, 2009 3:04 PM CDT

(Newser) – GM plans to discontinue its underperforming Pontiac line, putting an end to the brand that inaugurated the era of the muscle car, CNNMoney reports. Though GM has not publicly announced the move, the fate of Pontiac has been in doubt since at least 2005, when an exec called the brand “damaged.” GM recently removed Pontiac, which was introduced in 1926, from its list of “core brands.”

Buick was also thought to be on the chopping block, but strong sales in China and renewed domestic interest have saved that line. GM will have an easier time getting rid of Pontiac than it had with Oldsmobile earlier this decade. The automaker had to pay $1 billion to scrap that line, but in 2002 GM encouraged a Pontiac-Buick-GMC package that will leave dealers with product to sell.

Bob Lutz, Vice Chairman of General Motors, talks about the Solstice Coupe, left, the Pontiac G8 sport truck, center, and the Pontiac G8 GXP just last year.
Bob Lutz, Vice Chairman of General Motors, talks about the Solstice Coupe, left, the Pontiac G8 sport truck, center, and the Pontiac G8 GXP just last year.   (AP Photo)
An unsold 2009 Vibe sits at a Pontiac and Buick dealership in Golden, Colo.
An unsold 2009 Vibe sits at a Pontiac and Buick dealership in Golden, Colo.   (AP Photo)
A 1964 Pontiac GTO.
A 1964 Pontiac GTO.   (AP Photo)
Unsold 2008 Solstice convertibles sit on the lot of a Pontiac dealership.
Unsold 2008 Solstice convertibles sit on the lot of a Pontiac dealership.   (AP Photo)
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COMMENTS
Showing 3 of 3 comments
Doctor-Zaius
Apr 26, 2009 2:49 AM CDT
Damn, my first car was a Pontiac. I loved that car. I have memories.
Mr.C
Apr 25, 2009 10:57 AM CDT
Discounts on Solstices? Anyone want to buy me one?
Snowleopard
Apr 24, 2009 8:55 AM CDT
those new coups are badass though.

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