Ashton Kutcher’s Twitter triumph over CNN was a win for the little guy, a new-media David bringing an old-media Goliath to its knees, right? Hardly, Simon Dumenco writes for Advertising Age. Kutcher’s no little guy. He’s a TV/movie star, former model, and reality-TV producer. The contest was really between CNN and the Ashton Kutcher Media Company.
Kutcher took his victory to mean: “One man can have a voice that’s as loud as an entire media company.” He seems to have forgotten that CNN broadcasts 24 hours a day on TV around the globe, maintains a hugely popular website, and, oh yeah, runs a Twitter feed. Kutcher acts as if this popularity contest was a watershed in the supplanting of broadcasting with a democratic, two-way Twitter dialogue. But “Kutcher has 1,356,058 followers and is following 95 Twitter feeds,” Dumenco points out. “I rest my case.”