Boxers or Briefs? Undies Market More Endowed Now

Men newly faced with huge array of underwear choices
By Matt Cantor,  Newser User
Posted May 14, 2009 11:08 AM CDT
Models show off the latest men's underwear designed by China's Wang Hailing during the Beijing Aimer Lingerie fashion show, Nov. 2, 2007.   (AP Photo)
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(Newser) – The world of men’s underwear was once simple: “boxers or briefs?” But today, entering the underwear aisle presents an untold array of options, writes Christina Brinkley in the Wall Street Journal. Now, men can choose from boxers, briefs, boxer-briefs, trunks, and thongs—and each of those silhouettes offers a range of fits and rises, not to mention colors and patterns.

Lacking pelvic-area support? Try Jockey’s 3D-Innovations Seamfree Microfiber underwear, which provides “sculpting and supporting” of “muscular movement.” Feeling small? Get padded or “profile-enhancing” briefs. “We want to give him something that he can engage with and not be just that boring choice,” says Calvin Klein’s undie-design boss. “We don’t think of it as just underwear.”