Boxers or Briefs? Undies Market More Endowed Now

Company launches media blitz to celebrate iconic undies

(NEWSER) - "Tighty whities" are turning 75 soon and Jockey International has launched a media blitz to rocket their briefs into the spotlight. The men's underwear, created after an exec was inspired by a postcard from France showing a man's bikini-style swimsuit, made its debut in Chicago in January 1935—a day that probably also saw the first wedgie, quips the Los Angeles Times. More»

Outdoor outfitter plans trendier line for those who want sporty and chic

(NEWSER) - The name “LL Bean” brings to mind high-waisted pants, wrinkle-free fabrics, suspenders—certainly not hip, trendy fashion. That could all change, however, with a makeover hitting stores in 2010. “We are looking to really create a new updated fit and style,” says a VP for the new LL Bean Signature clothing line. To do just that, a former stylist for Ralph Lauren and Abercrombie & Fitch was brought aboard. More»

Burning, shooting make new look old

(NEWSER) - T-shirts were once simple sweat absorbers, then for a few decades they were "movable billboards," but in the 21st century, the "cutting-edge T-shirt is all about the T-shirt," writes Hugo Lindgren in New York magazine. Comfort, not logo or slogan, is the name of the game, and a great deal of art and science has been devoted to giving tees that worn-in look and feel. Techniques range from a “slub knit” that uses varying types of threads for a “clotted” appearance to literally shooting a hole through a shirt. More»

(NEWSER) - Harvard University has teamed with a clothing maker to launch its own menswear line—and it's not doing much to dispel preppy stereotypes. The Harvard Yard line, billed as "a contemporary men’s wear collection based on classic Ivy League style," features short-sleeved plaid shirts, patterned jacket, seersucker shorts, and other old-school standbys, BlackBook reports. More»

Slams products of

(NEWSER) - Eric Gaskins has had some success in the fashion industry, but he’s never been a big-name designer. His alter ego, on the other hand, has made waves, the New York Times reports. Now that Gaskins’ shop is closing, the “nice guy” has revealed himself as Fluff Chance, the man behind a blog that blasts a “perverted” fashion industry he says has become “a game.” More»