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MONDAY, NOVEMBER 23, 2009
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Boxers or Briefs? Undies Market More Endowed Now

Men newly faced with huge array of underwear choices

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(Newser) – The world of men’s underwear was once simple: “boxers or briefs?” But today, entering the underwear aisle presents an untold array of options, writes Christina Brinkley in the Wall Street Journal. Now, men can choose from boxers, briefs, boxer-briefs, trunks, and thongs—and each of those silhouettes offers a range of fits and rises, not to mention colors and patterns.

Lacking pelvic-area support? Try Jockey’s 3D-Innovations Seamfree Microfiber underwear, which provides “sculpting and supporting” of “muscular movement.” Feeling small? Get padded or “profile-enhancing” briefs. “We want to give him something that he can engage with and not be just that boring choice,” says Calvin Klein’s undie-design boss. “We don’t think of it as just underwear.”

Models show off the latest men's underwear designed by China's Wang Hailing during the Beijing Aimer Lingerie fashion show, Nov. 2, 2007.
Models show off the latest men's underwear designed by China's Wang Hailing during the Beijing Aimer Lingerie fashion show, Nov. 2, 2007.   (AP Photo)
Items of men's underwear are seen on display at a London department store, March 5, 2009.
Items of men's underwear are seen on display at a London department store, March 5, 2009.   (AP Photo)
A woman touches underwear set made with a special blend of Spandex, nylon and polyester materials at a London department store, March 5, 2009.
A woman touches underwear set made with a special blend of Spandex, nylon and polyester materials at a London department store, March 5, 2009.   (AP Photo )
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kokuaguy
May 14, 09 12:19 PM CDT
More bad news, this time from the men’s underwear department. One of former Fed chairman Alan Greenspan’s favorite metrics for predicting changes in consumer spending was the sales of men’s skivvies, the Huffington Post reports. It seems that sales are projected to decline 2.3% this year, revised down from a previous forecast of 2.6% growth. Reply
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TerrifiedCitizen
May 14, 09 1:41 PM CDT
I've heard Peter Griffin doesn't wear undies and Lois likes it that way... Reply
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