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Google, Times Brainstorm New Advertising Models

By Harry Kimball,  Newser Staff

Posted May 14, 2009 12:34 PM CDT

(Newser) – Google won’t buy the New York Times, but the companies are discussing novel ways the search giant can help the newspaper stay afloat, the Business Insider reports. Sources say one idea is for Google to split advertising revenue it takes from sites hosting Times content with the paper. Another, more far-fetched scheme has Google helping the Times embed adverting content in text so it survives reproduction elsewhere.

The New York Times building.
The New York Times building.   (AP Photo)
Google headquarters in Mountain View, Calif.
Google headquarters in Mountain View, Calif.   (AP Photo)
Taxis pass the New York Times building.
Taxis pass the New York Times building.   (AP Photo)
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COMMENTS
Showing 1 of 1 comment
kokuaguy
May 15, 2009 8:11 AM CDT
I hope they invite Geffen into the negotiations. It would be nice to see a non-profit model created that would work for other media institutions-- like PBS.

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