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THURSDAY, NOVEMBER 26, 2009
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4

Dunkin' Pushes...Donuts

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(Newser) – America may run on Dunkin', but the working-man's coffeeshop would like to remind recession-slapped Americans about the cheap, sugary goodness of the other end of its name. After a decade of emphasizing coffee—which fuels 60% of the chain's revenue—Dunkin has decided it's time to make the doughnuts pay via a $10 million marketing push, reports the Boston Herald.

It may be a well-timed move. Americans worry less about carbs when the chips are down, and "it’s not like going to the Cheesecake Factory and spending $7-plus for a slice of cheesecake," says one consultant, who suspects rival Starbucks' slow-down has taken some of the heat off coffee, allowing Dunkin' to "begin to focus on doughnuts again."

In this Tuesday, Feb. 12, 2008 picture, shift leader Asma Attaoui holds a rack of donuts at a Dunkin' Donuts franchise in Boston. It's time again to make doughnuts.
In this Tuesday, Feb. 12, 2008 picture, shift leader Asma Attaoui holds a rack of donuts at a Dunkin' Donuts franchise in Boston. It's time again to make doughnuts.   (AP Photo/Lisa Poole)
Barack Obama autographs a coffee cup as he buys doughnuts for campaign workers at a Dunkin' Donuts in Manchester, NH, for the state's primary, Tuesday, Jan. 8, 2008.
Barack Obama autographs a coffee cup as he buys doughnuts for campaign workers at a Dunkin' Donuts in Manchester, NH, for the state's primary, Tuesday, Jan. 8, 2008.   (AP Photo/M. Spencer Green)
Frankie Morris, left, fills a costumer's order at the Dunkin' Donuts store, in Franklin, Tenn., in this Oct. 19, 2006 file photo.
Frankie Morris, left, fills a costumer's order at the Dunkin' Donuts store, in Franklin, Tenn., in this Oct. 19, 2006 file photo.   (AP Photo/Mark Humphrey, File)
Jon Luther, CEO of Dunkin' Donuts, delivers a speech during a signing ceremony with Taiwan-based Mercuries Saturday Jan. 26, 2008, in Shanghai, China.
Jon Luther, CEO of Dunkin' Donuts, delivers a speech during a signing ceremony with Taiwan-based Mercuries Saturday Jan. 26, 2008, in Shanghai, China.   (AP Photo/Eugene Hoshiko)
Dunkin' Donuts employee Sandra Manoel pours coffee for a customer, in this file photo taken Thursday, Dec. 8, 2005, in Cambridge, Mass.
Dunkin' Donuts employee Sandra Manoel pours coffee for a customer, in this file photo taken Thursday, Dec. 8, 2005, in Cambridge, Mass.   (AP Photo/Lisa Poole)
"Stars & Stripes" inaugural donut.   (PRNewsFoto/Dunkin' Donuts)
This undated photo provided Wednesday, May 28, 2008 by Dunkin' Donuts shows an online ad featuring Rachael Ray.
This undated photo provided Wednesday, May 28, 2008 by Dunkin' Donuts shows an online ad featuring Rachael Ray.   (AP Photo/Dunkin' Donuts)
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4 comments
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Timinator2K
Jun 1, 09 1:17 PM CDT
"Ummmmm, doughnuts!" ~ Homer S. Reply
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+2
plstyle
Jun 1, 09 1:28 PM CDT
The thought of all that sugar and fat make me gag. I could never understand how places like this have made millions and millions of dollars. Reply
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-1
NutsInNY
Jun 1, 09 1:47 PM CDT
I'll take their delicious coffee over that Starbucks sludge any day. Reply
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+2
psycada
Jun 1, 09 2:51 PM CDT
Now only if they can pride the doughnut properly. Last I checked, it was a buck for one donut. Reply
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-1
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The company's website (hint: FREE doughnut June 5)
www.dunkindonuts.com

Gulp, only 17 grams of fat in that Vanilla Kreme Filled Donut, and other nutrition facts you may not want to know
www.dunkindonuts.com


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