'Land of Enchantment' isn't doing the trick, say state officials
(NEWSER) - New Mexico has plenty to offer, but people just don't know much about it, say locals after watching tourism plummet almost 10% over the past three years. Now, the state is running a $2.5 million PR campaign to change people's perceptions of the state. "People think New Mexico is all hoity-toity, high-end—or, for the real out-there people, there's Roswell," says a Santa Fe boutique owner. But officials would prefer to project an image of "adventure steeped in culture," the new state tourism boss tells the Wall Street Journal . More»
