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Girls Think Pink, Naturally, Study Finds

Women's attraction to redder hues linked to evolution

By Kevin Spak,  Newser Staff

Posted Aug 21, 2007 3:16 AM CDT

(Newser) – Shocking news: Girls love pink. That love might not just be cultural—but linked to evolutionary development, researchers  in a new study have concluded. Pink may have helped ancient women recognize ripe fruit and healthy men with ruddy faces, while both genders yearned for the blue of open skies and clear water, the Telegraph reports.

Study participants were asked to choose favorites between pairs of colored rectangles as quickly as possible. While both genders were partial to blues, women showed a special affinity for redder hues. Researchers admit culture may intensify preferences,  but they're convinced girls are born with a thing for pink.

A worker prepares a huge pink hot air balloon at the Zwarte Cross, or Black Cross, festival in Lichtenvoorde, eastern Netherlands, Friday, July 27, 2007. The balloon, which organisers hope will enter the Guinness Book of Records as the world's largest condom, was commissioned by local public medical services to...
A worker prepares a huge pink hot air balloon at the Zwarte Cross, or Black Cross, festival in Lichtenvoorde, eastern Netherlands, Friday, July 27, 2007. The balloon, which organisers hope will enter...   (Associated Press)
Sporting a pink wig as part of her costume for the Harry Potter character Tonks, Lacey Wans, 11, of Slidell, Louisiana, stands beside Ariana Podesta, 8, of New York, right, as they watch the judging of a costume contest during the festivities leading up to the sale of J. K....
Sporting a pink wig as part of her costume for the Harry Potter character "Tonks", Lacey Wans, 11, of Slidell, Louisiana, stands beside Ariana Podesta, 8, of New York, right, as they watch the judging...   (Associated Press)
LIFE HOME-GETTHIS 1 NN
LIFE HOME-GETTHIS 1 NN   (KRT Photos)
Hannah Citarella, 2, from New Jersey eats pink cotton candy at Hersheypark in  Hershey, Pa., Saturday, May 5, 2007. Hersheypark is celebrating 100 years of operation.  (AP Photo/Carolyn Kaster)
Hannah Citarella, 2, from New Jersey eats pink cotton candy at Hersheypark in Hershey, Pa., Saturday, May 5, 2007. Hersheypark is celebrating 100 years of operation. (AP Photo/Carolyn Kaster)   (Associated Press)
Wiegela
Wiegela   ((c) gailf548)
pink dahlia bee
pink dahlia bee   ((c) brockvicky)
little pink houses
little pink houses   ((c) jeffreywithtwof's)
Pink Rose
Pink Rose   ((c) ShellieRaney)
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