Girls Think Pink, Naturally, Study Finds

Women's attraction to redder hues linked to evolution
By Kevin Spak,  Newser Staff
Posted Aug 21, 2007 3:16 AM CDT
A worker prepares a huge pink hot air balloon at the Zwarte Cross, or Black Cross, festival in Lichtenvoorde, eastern Netherlands, Friday, July 27, 2007. The balloon, which organisers hope will enter...   (Associated Press)
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(Newser) – Shocking news: Girls love pink. That love might not just be cultural—but linked to evolutionary development, researchers  in a new study have concluded. Pink may have helped ancient women recognize ripe fruit and healthy men with ruddy faces, while both genders yearned for the blue of open skies and clear water, the Telegraph reports.

Study participants were asked to choose favorites between pairs of colored rectangles as quickly as possible. While both genders were partial to blues, women showed a special affinity for redder hues. Researchers admit culture may intensify preferences,  but they're convinced girls are born with a thing for pink.