Fashion Designers See Signs: Curves Ahead

Shops offer more trendy, form-fitting clothes to full-figured shoppers

By Evann Gastaldo,  Newser Staff

Posted Jun 18, 2009 11:18 AM CDT

(Newser) – Full-figured women and girls once had fewer fashion options than their size-0 counterparts, but that’s changing as more designers cater to shoppers who want to flaunt their curves, the New York Times reports. Options for the plus-size fashionista range from pink leggings to—gasp!—horizontal stripes. “Some of those girls feel like they have the brio to pull off a fitted look,” says one boutique owner.

Fast-fashion chains from Topshop to Target are following the lead of hip boutique labels, offering “trendy and fashionable plus-size clothing,” says a Forever 21 exec. “When you’re fat you stand out anyway,” says another boutique owner. “It’s really important to go all the way and do something fun or even outrageous with your clothes.”

Beth Ditto, lead singer of Gossip, called for a position as fashion designer of a line for big girls and Topshop complied, the New York Times reports.
Beth Ditto, lead singer of Gossip, called for a position as fashion designer of a line for "big girls" and Topshop complied, the New York Times reports.   (AP Photo/Matt Dunham)
A trend is developing among larger women, such as Beth Ditto, to seek form-fitting clothes--and designers are slowly complying, the New York Times reports.
A trend is developing among larger women, such as Beth Ditto, to seek form-fitting clothes--and designers are slowly complying, the New York Times reports.   (Getty Images)
Full-figured women like Jennifer Hudson are an inspiration to many, the New York Times reports.
Full-figured women like Jennifer Hudson are an inspiration to many, the New York Times reports.   (AP Photo/Richard Drew)
Adele is another curvy star that is gaining popularity, the New York Times reports.
Adele is another curvy star that is gaining popularity, the New York Times reports.   (AP Photo/Matt Sayles)
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