Recession be damned, desire for the 2010 Chevrolet Camaro far outstrips supply—and some dealers are even charging a premium for the sporty new ride, USA Today reports. “Our current production schedule can’t meet the demand,” a General Motors spokesman said. But “that supply-demand tension is good. We don’t want to over-produce, nor do we want people waiting an unreasonable amount of time.”
GM is confident Camaro sales will catch up to those of its chief rival, the Ford Mustang, by month’s end—and the appearance of the 2010 model in the hugely popular Transformers sequel won’t hurt. Industry insiders doubt that trend will significantly affect the bottom line of GM, but it is helping dealers. Some are charging as much as $2,500 over sticker for the “must have” of the season.