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Demand for 'Must Have' Camaro Dwarfs Supply

By Harry Kimball,  Newser Staff

Posted Jun 29, 2009 3:05 PM CDT

(Newser) – Recession be damned, desire for the 2010 Chevrolet Camaro far outstrips supply—and some dealers are even charging a premium for the sporty new ride, USA Today reports. “Our current production schedule can’t meet the demand,” a General Motors spokesman said. But “that supply-demand tension is good. We don’t want to over-produce, nor do we want people waiting an unreasonable amount of time.”

GM is confident Camaro sales will catch up to those of its chief rival, the Ford Mustang, by month’s end—and the appearance of the 2010 model in the hugely popular Transformers sequel won’t hurt. Industry insiders doubt that trend will significantly affect the bottom line of GM, but it is helping dealers. Some are charging as much as $2,500 over sticker for the “must have” of the season.

The 2010 Chevrolet Camaro.
The 2010 Chevrolet Camaro.   (AP Photo)
A dealer talks with potential customers interested in the new Chevrolet Camaro.
A dealer talks with potential customers interested in the new Chevrolet Camaro.   (AP Photo)
A customer gets behind the wheel of a new 2010 Chevy Camaro.
A customer gets behind the wheel of a new 2010 Chevy Camaro.   (AP Photo)
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COMMENTS
Showing 3 of 6 comments
DeniseVB
Jun 30, 2009 12:02 PM CDT
Looks oddly like the new Mustang. Guess it will come down to whether your a Ford or Chevy person.
SBS
Jun 30, 2009 1:32 AM CDT
True.
Spydiggity
Jun 29, 2009 10:18 AM CDT
why does anyone care about this camaro knock off? it's just a cheaper production model that looks much crappier. 97 was the last good year for the Maro.

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