Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Uproar After NC State Agent 'Fixes' Girl's Lunch Preschooler has to eat chicken nuggets instead of mom's meal »

What Hollywood Learned This Summer

By Kevin Spak,  Newser Staff

Posted Jul 9, 2009 10:11 AM CDT

(Newser) – Hollywood is in the middle of an illuminating summer. The season started strong, with Star Trek, The Hangover, and Up, before things seriously cooled off, reports the Los Angeles Times. Some big releases await, but here are some of the lessons learned so far:

  • Playability has eclipsed marketability: Films with good word of mouth, like The Hangover, have done well, while Terminator and Wolverine fell flat in their second weekends.

  • Adult, star-driven dramas are in trouble: From State of Play to Duplicity, ticket buyers have stayed away.
  • Critics can’t hurt you: How else to explain Transformers’ success?
  • Old formulas look, well, old: Eddie Murphy family comedies used to be money in the bank, but Imagine That was anything but. Will Ferrell's Land of the Lost was an even costlier flop.
  • Women make a difference: Half the audience for The Hangover and Transformers had a second X chromosome.

In this film publicity image released by Warner Bros., Zach Galifianakis, left, Bradley Cooper, center, and Ed Helms are shown in a scene from The Hangover.
In this film publicity image released by Warner Bros., Zach Galifianakis, left, Bradley Cooper, center, and Ed Helms are shown in a scene from "The Hangover."   (AP Photo/Warner Bros., Frank Masi)
In this film publicity image released by Universal Pictures, Will Ferrell, left, Anna Friel, center, and Danny McBride are shown in a scene from, Land of the Lost.
In this film publicity image released by Universal Pictures, Will Ferrell, left, Anna Friel, center, and Danny McBride are shown in a scene from, "Land of the Lost."   (AP Photo/Universal Pictures)
In this film publicity image released by Paramount Pictures, Megan Fox, left, and Shia LaBeouf are shown in a scene from Transformers: Revenge of the Fallen.
In this film publicity image released by Paramount Pictures, Megan Fox, left, and Shia LaBeouf are shown in a scene from "Transformers: Revenge of the Fallen."   (AP Photo/Paramount Pictures, Jaimie Trueblood)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Showing 3 of 6 comments
Jes
Jul 10, 2009 2:00 AM CDT
It's the same thing when they speak of demographics and go only by age until they reach "18 to 29 Males." Awesome, so my money and interest counts as nothing until I hit 30?
TiredMemeCat
Jul 9, 2009 11:28 AM CDT
They learned that the path to Idiocracy is lined with gold easily parted from complete idiots.
Mr.C
Jul 9, 2009 10:27 AM CDT
"Half the audience for The Hangover and Transformers had a second X chromosome." ...so.. that is like... proportionate to the number of males to females in the world.

More Newser Stories

Twilight Sucks in $62.3M

Captain America Vanquishes Harry Potter

Transformers Nails $372M, No. 3 Opening Weekend

Hangover Hauls in Huge $86.5M Debut

Will Ferrell: Once Again, Most Overpaid Actor


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne