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WEDNESDAY, NOVEMBER 25, 2009
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Twitter Makes Brüno a 1-Day Wonder

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(Newser) – Brüno came out on top at the box office this weekend, but the way he did it didn’t inspire confidence. The shockumentary did spectacular business on Friday, only to plummet on Saturday, Time reports, leading some to wonder if it’s the first victim of the “Twitter effect.” In today’s high-speed communication environment, execs worry that bad word of mouth may not wait until the second weekend to catch up with a movie.

The buzz on Brüno is decidedly mixed. It’s even more offensive than Borat, and has drawn criticism from segments of the gay community. Its CinemaScore rating, which polls how moviegoers feel after seeing a film, was an abysmal C. Comedies are supposed to gain ground over time, but Brüno’s curve looks like that of a gross-out horror flick: Fans fill the seats on Thursday and Friday, and it’s all downhill from there.

British comedian Sacha Baron Cohen arrives in character for the premiere of his movie,
British comedian Sacha Baron Cohen arrives in character for the premiere of his movie, "Bruno," in Sydney, Australia, Monday, June 29, 2009.   (AP Photo/Rick Rycroft)
In this June 25, 2009 file photo, Sacha Baron Cohen, star of the new comedy film
In this June 25, 2009 file photo, Sacha Baron Cohen, star of the new comedy film "Bruno," interacts with photographers at the Los Angeles premiere.   (AP Photo/Chris Pizzello, file)
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12 comments
VIEWING:
 
Fondue
Jul 13, 09 11:37 AM CDT
I bet his next movie is called "Bjorn" where he presents a Scandinavian who is a homophobic bi-sexual racist blackmetal fan, aspiring to be a winter Olympian. Reply
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+2
IN RESPONSE:
DeniseVB
Jul 13, 09 12:24 PM CDT
Didn't Will Ferrell already do that movie? LOL, thinking Blades of Glory.
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+1
IN RESPONSE:
Fondue
Jul 13, 09 1:01 PM CDT
At least Will Ferrell is funny IMO.
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-1
Reader60610265
Jul 13, 09 12:20 PM CDT
This degenerates movies are a waste of time and film. Reply
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+1
IN RESPONSE:
Ioptout
Jul 13, 09 12:53 PM CDT
This one was at least was different...
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+4

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