Twitter Makes Brüno a 1-Day Wonder

It involves whining about a sandwich

(NEWSER) - How to be an ace tweeter? Megan Garber at the Atlantic pores over a new study and starts her lesson with what not to do. This would be "The Most Annoying Tweet Imaginable":

• "BREAKING: Last week I had a #sandwich that was SO HORRIBLE, it made me want to #scream. Seriously, why can't they make better #sandwiches?"

That's what one company suing an ex-worker thinks

(NEWSER) - Do a company's Twitter followers belong to the firm, or to the employee doing the tweeting—and how much is each follower worth? The questions are at the heart of a lawsuit in South Carolina, report AP and the New York Times : An online tech review firm is suing a former employee who ran a company Twitter account. When Noah Kravitz left PhoneDog, he changed the name on the account and kept its 17,000 followers. The company says Kravitz owes it $2.50 per follower over 8 months, amounting to $340,000. More»

'Muppets' hit No. 2 with $42M

(NEWSER) - Breaking Dawn was busily sucking the life out of the box office for a second weekend, taking in another $62.3 million between Wednesday and today. That performance brings its total to $221.3 million, reports the LA Times. But Twilight wasn't the only draw at the box office, with The Muppets pulling in a hefty $42 million over the holiday weekend. Arthur Christmas took third place with $17 million; Hugo grabbed fourth with $15.4 million. More»

It's not a great time to ask customers to tweet 'luxury' suggestions

(NEWSER) - It’s been a rough stretch for Qantas. First, the Australian airline abruptly stranded customers around the world amid a contract fight with its unions; then those talks collapsed entirely; this week, the firm ticked off customers again with a contest on Twitter . It asked people to tweet their “dream luxury in-flight experience,” and customers were happy to oblige, Reuters reports. One wrote that luxury was “more than 3mins notice that the whole airline is on strike." More»

Twilight sequel easily beats Happy Feet Two

(NEWSER) - Bad reviews ? Ha! The Twilight Saga: Breaking Dawn—Part 1 sunk its teeth into the weekend box office, raking in $139.5 million and notching the fifth-best domestic opening ever, the Los Angeles Times reports. (Its only financial failing: missing the $142.8 million opening record set by the series' second installment, New Moon.) The only other major release this weekend, Happy Feet Two, trudged along in second place with a mere $22 million. More»