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Ridiculed Edsel Gains Traction

Ford's failure finds fans among auto collectors

By Sam Biddle,  Newser Staff

Posted Aug 25, 2007 12:16 PM CDT

(Newser) – The Ford Edsel, a symbol of commercial failure since its release 50 years ago, is finding a niche among admiring collectors, the LA Times reports. With only an estimated 5 or 6,000 left on the market since the line was discontinued in 1960, many are fetching high prices at auction—one rare model went for a record $184,000.

The Edsel, often lampooned as the quintessence of over-the-top '50s gaudiness, was derided by critics and consumers alike when it was unveiled in 1957. But in an era of increasing automotive daring—and even after decades of wisecracks—aficianados find the bulky, buggy boats charming: "When you pull up next to a Ferrari, people will look at your Edsel rather than that Ferrari," beams one owner.

  ((c) destinelee)
Ford Edsel
Ford Edsel   (Archive Photos)
___UPF_START_OF_TABLE___Document NameWORLD NEWS CUBA 7 ABADocument DateAug/6/2006PhotographerAbaca PressFormat2400 x 1517 Color JPEGCategoryIKeywords2006, communism, communist, cuba, cuban, hispanic,
___UPF_START_OF_TABLE___Document NameWORLD NEWS CUBA 7 ABADocument DateAug/6/2006PhotographerAbaca PressFormat2400 x 1517 Color JPEGCategoryIKeywords2006, communism, communist, cuba, cuban, hispanic,   (KRT Photos)
  ((c) Mulad)
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