Ridiculed Edsel Gains Traction

Ford's failure finds fans among auto collectors
By Sam Biddle,  Newser Staff
Posted Aug 25, 2007 12:16 PM CDT
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(Newser) – The Ford Edsel, a symbol of commercial failure since its release 50 years ago, is finding a niche among admiring collectors, the LA Times reports. With only an estimated 5 or 6,000 left on the market since the line was discontinued in 1960, many are fetching high prices at auction—one rare model went for a record $184,000.

The Edsel, often lampooned as the quintessence of over-the-top '50s gaudiness, was derided by critics and consumers alike when it was unveiled in 1957. But in an era of increasing automotive daring—and even after decades of wisecracks—aficianados find the bulky, buggy boats charming: "When you pull up next to a Ferrari, people will look at your Edsel rather than that Ferrari," beams one owner.