Advertisers slowly turn to the Internet
(NEWSER) - Fashion magazines’ typically beefy September issues are nearly a third skinnier this year as advertisers drift away from print, the Wall Street Journal reports. Vogue, for example, boasted 840 pages in September 2007; this year, it’s just 429 pages, a 36% drop from last year. Advertisers are trying out space on the magazines’ websites, as well as campaigns on Twitter, YouTube, and online fashion hubs. More»
