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MONDAY, NOVEMBER 23, 2009
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Microsoft, Yahoo Finally Strike Search Deal

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(Newser) – Microsoft and Yahoo finally officially tied the knot today, with a 10-year deal to integrate their search and advertising businesses, MSNBC reports. It appears Microsoft won't pay Yahoo up front, which is probably a blow to Yahoo CEO Carol Bartz, who promised she'd only join Microsoft for a "boatload of money." Instead they'll share ad revenue, and Microsoft will pay Yahoo a traffic acquisition fee.

Yahoo's search will now likely be accompanied by a "powered by Bing" tag, even though Microsoft will license Yahoo's core search technology. "It’s been a long road to today’s announcement, but I’m extremely happy with where we ended up," said Steve Ballmer. "This deal is a win-win." But there's one more stretch of road ahead: the deal still has to get the OK from regulators.

An Hewlett Packard laptop running Microsoft Windows XP.
An Hewlett Packard laptop running Microsoft Windows XP.   (AP Photo/Paul Sakuma)
The Yahoo flag flies at Yahoo headquarters in Sunnyvale, Calif.
The Yahoo flag flies at Yahoo headquarters in Sunnyvale, Calif.   (AP Phoito/Paul Sakuma)
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7 comments
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shonangreg
Jul 28, 09 8:12 PM CDT
I wish I could say that I'll use yahoo search even less if this partnership goes through, but it is hard to go lower than zero ;-) Reply
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+3
PrestoEnigma
Jul 29, 09 5:04 AM CDT
I don't know why Microsoft/Yahoo/etc won't just let the search engine war go. It's obvious the majority uses google and they always will, no matter what kind of scams Microsoft will try to lay out Reply
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+1
nathanielfoster
Jul 29, 09 7:48 AM CDT
I think this shows desperation on Yahoo's part. Reply
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+1
Timinator2K
Jul 29, 09 7:57 AM CDT
MS is getting a bitter taste of what it feels like to be on the other side of a popularly-supported/created monopoly. Reply
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+3
Unaffiliated
Jul 29, 09 8:25 AM CDT
I'm glad they're not giving in. Google is viewed very favorably right now, but they're a young company. Events could conspire to where we'll be glad that Google isn't the front door to the internet. We need multiple options in search. Reply
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+2

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