10 Mag Subscription Steals —and Pricey Alternatives

By Harry Kimball,  Newser Staff
Posted Aug 3, 2009 2:05 PM CDT
The Madoff cover of New York magazine.   (AP Photo)
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(Newser) – With ad dollars drying up, some magazines are offering rock-bottom subscription prices to boost circulation and build their brands. Advertising Age looks at the cheapest bets:

  • Parents: The least expensive subscription found, at 33¢ an issue.
  • TV Guide: A steal at 36¢ an issue.
  • Yachting: Just because the reader is upscale doesn't mean the price point can't be down there: 39¢ an issue.
  • Seventeen: 42¢ an issue, but to get that price you must commit for 3 years.
  • New York: 46¢ an issue.

Not all experts endorse the fire-sale price plan. "Advertisers should be asking more questions about the quality of the circulation being delivered and not the quantity," says the publisher of a pricey title. The most expensive subscriptions:

  • Science Illustrated: $3.33 an issue.
  • Cigar Aficionado and Garden & Gun: $3.
  • FLEX: $2.91.
  • Cooking With Paula Deen: $2.57.
  • Wine Spectator: $2.50.
For the full lists of the cheapest and priciest periodicals, click the link below.