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WEDNESDAY, NOVEMBER 25, 2009
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10 Mag Subscription Steals —and Pricey Alternatives

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(Newser) – With ad dollars drying up, some magazines are offering rock-bottom subscription prices to boost circulation and build their brands. Advertising Age looks at the cheapest bets:

  • Parents: The least expensive subscription found, at 33¢ an issue.
  • TV Guide: A steal at 36¢ an issue.
  • Yachting: Just because the reader is upscale doesn't mean the price point can't be down there: 39¢ an issue.
  • Seventeen: 42¢ an issue, but to get that price you must commit for 3 years.
  • New York: 46¢ an issue.

Not all experts endorse the fire-sale price plan. "Advertisers should be asking more questions about the quality of the circulation being delivered and not the quantity," says the publisher of a pricey title. The most expensive subscriptions:

  • Science Illustrated: $3.33 an issue.
  • Cigar Aficionado and Garden & Gun: $3.
  • FLEX: $2.91.
  • Cooking With Paula Deen: $2.57.
  • Wine Spectator: $2.50.
For the full lists of the cheapest and priciest periodicals, click the link below.

The Madoff cover of New York magazine.
The Madoff cover of New York magazine.   (AP Photo)
Magazines are displayed at a newsstand in New York.
Magazines are displayed at a newsstand in New York.   (AP Photo)
Beyonce Knowles poses next to her cover of Seventeen Magazine.
Beyonce Knowles poses next to her cover of Seventeen Magazine.   (AP Photo)
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- Eric Hoffman, Hoffman Media

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4 comments
VIEWING:
 
cognitivefilter
Aug 3, 09 4:18 PM CDT
ok, moving to a subscription of NY mag right now Reply
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-1
pete_ess
Aug 3, 09 4:25 PM CDT
People still pay for paper, then carry it home, then discard it in the trash? How quaint. Reply
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0
Spudsy
Aug 3, 09 6:58 PM CDT
Garden and Gun? I guess it's one way to weed the garden. More fun than pulling them. Reply
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+2
IN RESPONSE:
ruserious
Aug 4, 09 12:15 PM CDT
I was also a little taken-aback by this one. Not getting the connection...
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