Liberal politicians in Britain are demanding that advertisers stop altering stars' images, including enhancing Keira Knightley's bust and trimming the muscle from Madonna's arms, reports the Independent. Such alternations put more pressure on teen girls already mortified about their looks, say Liberal Democrats, who are pushing for a bill banning enhancements of photos of people in ads aimed at teens.
"Airbrushing means that adverts contain completely unattainable perfect images," said Lib Dem Jo Swinson. "No one really has perfect skin, perfect hair and a perfect figure but women and young girls increasingly feel that nothing less than perfect will do." The controversy began when Kate Winslet complained she had been "slimmed down" on a magazine cover, and Knightley's bust grew for a King Arthur movie poster. She reportedly prohibited such changes for ads for The Duchess.