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SUNDAY, NOVEMBER 22, 2009
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25

Pee in the Shower, Save the World: Brazilian Group

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(Newser) – A Brazilian environmental group is running TV ads encouraging citizens to save water by urinating in the shower, the AP reports. SOS Mata Atlantica says a household can save more than 1,000 gallons a year by going No. 1 straight into the drain. The humorous ad is “a way to be playful about a serious subject,” the group says. It ends with children's voices making this exhortation: "Pee in the shower! Save the Atlantic rainforest!"

The dense Amazon rainforest near the northern city of Manaus, Brazil.
The dense Amazon rainforest near the northern city of Manaus, Brazil.   (AP Photo)
A car is seen on a road that crosses the dense Amazon rainforest near the northern city of Manaus, Brazil.
A car is seen on a road that crosses the dense Amazon rainforest near the northern city of Manaus, Brazil.   (AP Photo)
A woman takes a shower.
A woman takes a shower.   (Shutterstock)
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The ad in question.   (YouTube)

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25 comments
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Derni
Aug 5, 09 6:43 PM CDT
well men have been doing this since bath tubes and showers were invented- Reply
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+6
IN RESPONSE:
cognitivefilter
Aug 5, 09 9:59 PM CDT
i would argue that this practice is non-gendered; showers have given women the opportunity to pee standing up for smenturies
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+3
IN RESPONSE:
JimW
Aug 6, 09 12:51 AM CDT
Hey hey hey, I don't know about that BATHTUB part..... hahahaha
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+1
armywife
Aug 5, 09 7:17 PM CDT
diluted urine is also a great way to enrich the soil. Reply
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+3
iamacidangel
Aug 5, 09 8:12 PM CDT
I'm not going to lie. I urinate in the shower on the regular. Reply
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+5
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