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Harvard Launches Preppy Menswear Line

By Rob Quinn,  Newser Staff

Posted Aug 7, 2009 8:21 AM CDT

(Newser) – Harvard University has teamed with a clothing maker to launch its own menswear line—and it's not doing much to dispel preppy stereotypes. The Harvard Yard line, billed as "a contemporary men’s wear collection based on classic Ivy League style," features short-sleeved plaid shirts, patterned jacket, seersucker shorts, and other old-school standbys, BlackBook reports.

Harvard's signature color, crimson, appears in buttonholes and other trimmings. The line's creative director says designers were inspired by photos of Harvard students on campus in the '60s. "It’s a style that has become current again and not just with the American consumer," he tells WWD. "We think Harvard Yard will have global appeal.” 

The Harvard Yard line is largely targeted at university alumni and Harvard fans.
The Harvard Yard line is largely targeted at university alumni and Harvard fans.   (Harvard Yard)
Harvard Yard's line includes short-sleeve plaid shirts, Liberty print wovens, seersucker shorts, regimental stripes, sporty knits, patterned jackets and fancy pants, according to WWD.
Harvard Yard's line includes "short-sleeve plaid shirts, Liberty print wovens, seersucker shorts, regimental stripes, sporty knits, patterned jackets and fancy pants," according to WWD.   (Harvard Yard)
People walk through Harvard Yard at Harvard University, in Cambridge, Mass.
People walk through Harvard Yard at Harvard University, in Cambridge, Mass.   (AP Photo/Lisa Poole, File)
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COMMENTS
Showing 3 of 5 comments
easterner
Aug 8, 2009 12:12 PM CDT
They dress like this anyways
Alexandria
Aug 7, 2009 7:31 AM CDT
Patterned shirts and neutral colored pants? You can get those anywhere. Though I do like the look of the red patterned shirt and white shorts.
gabo
Aug 7, 2009 3:28 AM CDT
Wow, was that really your first reaction?

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