Newspaper Ad Forecast: 'Long Way From Extinction'

... does this have anything to do with lack of print media competition with all of the small time newspapers shutting down the way they have been, or am I misunderstanding this article? Reply

I get my news from here and Jon Stewart. And bonus, this is interactive.... Reply

Ever since newspaper subscriptions have declined I get about four calls a week from the local papers beggingme to start a subscription,so this article is bunk Reply

In the years of auto dealership work, one wears many hats, one being the advertising dept. For as long as I can remember, I would spend most or all the advertising budget in the newspapers. As time passed, the costs skyrocketed, and I was spending over $60,000/ month at times trying to beat out the competition... The advent of the internet starting changing the face of advertising forever about 10 years ago. A major fragmentation sent all of us dealers scrambling to look for where our customers went. We knew we were losing them, however we didn’t know where. The newspapers kept insisting the strength of print had not diminished and of course the advertising fees continued to rise. While continuing to pay extortion money to these papers, I was still looking for the Holy Grail, and along came a sophisticated tracking system. It allowed me to assign different phone numbers to different advertising sources and the computer would track where every phone call was coming from. Finally a picture of truth right before your eyes. Turns out the newspapers were useless, all that wasted money down the drain. They were not even close in capturing our long lost customers, and as soon as this picture became crystal clear, I and many other dealers, dropped them like a hot potato. Sitting on pins and needles over the decision, I tracked the coming week’s business and found the tracking system to be spot on. No slip in traffic or business especially weekend business as a result of cancelling the newspapers completely. I must say on the one hand I am glad to see the newspaper business struggling and failing; it’s sort of sweet revenge for all those years of extortion. On the other hand, the loss of some great journalists who kept the politicians in line are now gone, leaving the controlling corporations to greater censorship and spin. I am sort of ambivalent now. Reply