Facebook Buys Rival FriendFeed for $50M
Purchase sets up battle with Twitter for real-time search market
By Jason Farago,  Newser Staff
Posted Aug 11, 2009 7:31 AM CDT
In this screen shot provided by FriendFeed, the home page of a FriendFeed user is shown.   (AP Photo/FriendFeed)

(Newser) – Facebook is buying fellow social networking site FriendFeed for nearly $50 million, the Wall Street Journal reports. Friendfeed, a 12-employee outfit founded by former Google engineers, allowed users to share information across multiple social media services but never took off beyond a core techie user base. The purchase may help Facebook in its battle with Twitter, which it failed to buy last year and which is outpacing Facebook in the lucrative area of real-time search.