CBS, Pepsi Embed Video Ads in Magazines

Levi's, Pepsi, Harley, and Facebook make the list

(NEWSER) - The 77 million people born between 1946 and 1964 helped make and break some of the world's great brands. Judann Pollack of Ad Age picks the top 15:

• Levi's—Today, Levi's jeans sit desk-side on casual Fridays. But in the 1960s they were marketed with music from Jefferson Airplane.
• Pepsi—Boomer big-shots like Madonna, Michael J. Fox, Tina Turner, and Cindy Crawford pitched Pepsi to a new generation of soda sippers.

(NEWSER) - The blogosphere is buzzing with opprobrium for a promotional iPhone app. “Amp Up Before You Score,” as in Pepsi’s energy drink, gives guys tips on how to, well, “score” with different types of women. The advice ranges from banal—compute your carbon footprint to hit on “the treehugger”—to raunchy. “The Mona Lisa has no eyebrows,” goes a suggested pickup line. “I wonder what else she shaves.” More»

ABC launches ad campaign to tout its victory

(NEWSER) - ABC is trying to remind America that it has a show on at 11:35, too. The network is launching a campaign touting Nightline's ratings, which, since Conan O’Brien’s Tonight Show takeover, have averaged 3.459 million viewers a night. That puts it on top of both David Letterman’s Late Show (3.4 million) and the Tonight Show (3.239 million). More»

Advertisers slowly turn to the Internet

(NEWSER) - Fashion magazines’ typically beefy September issues are nearly a third skinnier this year as advertisers drift away from print, the Wall Street Journal reports. Vogue, for example, boasted 840 pages in September 2007; this year, it’s just 429 pages, a 36% drop from last year. Advertisers are trying out space on the magazines’ websites, as well as campaigns on Twitter, YouTube, and online fashion hubs. More»

Bud Light sales down 3% thanks to confusing campaign

(NEWSER) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales year in its 27-year history, Advertising Age reports. As a result, “we’re going back to that familiar Bud Light voice,” says the CEO. More»